#113 - 2nd August 2024 - The weekend

Weekend incoming. And already not enough time for everything planned out.

Starting from the end point, there must be 1) a promo campaign set up that is enough for at least one week - starting from 8th August - for Insta, TikTok, Youtube. Best case, it's mostly automated.

But to get there, I'll have to 2) do some research first. My goal is to set it up right, so I can learn from the insights gathered. If - as a side effect - the campaign content also performs well, that is icing on the cake.

3) In terms of content, I'll be preparing YouTube videos for Night & Day, for multiple versions of the song, starting with cover music videos (showing the cover of the single only) as the official "visualizers" as the pros say :D. Expensive Schnack.

4) Investigate and potentially set up campaigns with tracks to the max and - less likely - boost collective. These services always pop up in instagram, in varying shades of shady grey. But I guess you'll never now until you try. My music distributor also offers coupon codes for two more services that will check out.

5) Set up MIDI automation for my live tracks for the Elektron devices and the Prophet. I said it before, in some parts the sounds switch to fast, so I'll automate the sound change which gives me room to focus on performing.

6) Produce music. The latest collab from Charli XCX and Billie Eilish on Charli's song reminded me of Mr. Oizo and I wanna do something in that fashion. There's a portion of nastiness, punk and madness in there, that I like a lot.